TomTom telepass
- Client: TomTom
- Campaign: TomTom telepass Campaign 2012
- Launch date: 25th May 2011
- Duration: 19 months
- Market: Italy
- Goal: Supporting TomTom Live device sales over time
- Solution: Implement a traDeveloping integrated campaign articulated around 100€ incentive in tolls to TomTom Live
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