TomTom Telepass
- Client: TomTom
- Campaign: TomTom Telepass
- Launch date: 28th April 2014
- Duration: 8 months
- Market: Italy
- Goal: Increase TomTom device sales over time
- Solution: Implement a developing integrated campaign articulated around 50€ incentive, through promotional codes, after buyin TomTom Telepass device
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