TomTom Ile Italya Ya
- Client: TomTom
- Campaign: TomTom Ile Italya Ya
- Launch date: 1st June 2012
- Duration: 6 months
- Market: Emea
- Goal: Increase sales for seasonal products prompoted
- Solution: Implement an integrated campaign articulated around a week's holiday for four adults and a kid for buyers of the promoted products
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