TomTom
- Client: TomTom
- Campaign: TomTom Summer - Drive & Save
- Launch date: June 2018
- Duration: 2 months
- Market: Italy
- Goal: Increase sales out of TomTom’s GPS devices
- Solution: Creation of a consumer promotion where buyers could receive up to a 300 euros hotel value
- Website: TomTom Summer - Drive & Save
