Super Spallaccio

• Client: Giochi Preziosi
• Campaign: Super Spallaccio
• Launch date: 7th July 2014
• Duration: 3 months
• Market: Italy
• Goal: Promote Giochi Preziosi backpacks for the Go to School period
• Solution: Implementation of a redemption microsite where customers can customize their backpack, as a post-purchase incentive