Soddisfatto o roomborsatto

  • Client: iRobot
  • Campaign: Soddisfatto o roomborsatto
  • Launch date: 8th September 2011
  • Duration: 5 months
  • Market: Italy
  • Goal: Promote the fast adoption of a relatively unknown technology by the average end user
  • Solution: Comprehensive campaign with a Buy & Try mechanic to provide user comfort and break the adoption barriers
iRobot flyer
iRobot display
iRobot website