Soddisfatto o roomborsatto

• Client: iRobot
• Campaign: Soddisfatto o roomborsatto
• Launch date: 8th September 2011
• Duration: 5 months
• Market: Italy
• Goal: Promote the fast adoption of a relatively unknown technology by the average end user
• Solution: Comprehensive campaign with a Buy & Try mechanic to provide user comfort and break the adoption barriers

iRobot flyer

iRobot display

iRobot website