La Meta Pioneer

  • Client: Pioneer
  • Campaign: La Meta Pioneer
  • Launch date: 1st May 2012
  • Duration: 3 months
  • Market: Spain
  • Goal: Increase dealer loyalty
  • Solution: We developed a loyalty campaign based on a cycling contest so dealers could earn points and redeem by gifts
La Meta Pioneer identity
La Meta Pioneer bank check
La Meta Pioneer print assets
La Meta Pioneer website