Hisense

• Client: Hisense
• Campaign: Hisense 50th anniversary
• Launch date: March 2019
• Duration: 6 months
• Market:
• Goal: The 2 key goals were, raise brand awareness in consumers’ mind, and increase retailers’ sales
• Solution: We created a sales promotion aimed to the consumer, whereby the consumer could buy a fridge or a TV and receive, on a redemption mechanic, an incentive
• Website: www.hisense50aniversario.com