• Client: Hisense
  • Campaign: Hisense 50th anniversary
  • Launch date: March 2019
  • Duration: 6 months
  • Market:
  • Goal: The 2 key goals were, raise brand awareness in consumers’ mind, and increase retailers’ sales
  • Solution: We created a sales promotion aimed to the consumer, whereby the consumer could buy a fridge or a TV and receive, on a redemption mechanic, an incentive
  • Website: www.hisense50aniversario.com