Habla con tu coche 6to6 BCN

• Client: Pioneer
• Campaign: Habla con tu coche 6to6 at Barcelona Motordays 2014
• Launch date: 7th June 2014
• Duration: 10 days
• Market: Spain
• Goal: To generate awareness of a new product and motivate sales
• Solution: Setting a stand at 6to6 Barcelona Motordays with hostesses carrying tablets to do an Instant Win that awards participants with a cash-back