• Client: EPSON
  • Campaign: Programa Epson Trade INKjet – B2B Promotions
  • Launch date: June 2019
  • Duration: 6 months
  • Market: Italy
  • Goal: The key goal was to get buy in from the Epson key printing resellers across the country, and make them propose Epson’s B2B inkjet solutions
  • Solution: We created an incentive program so that Epson’s resellers could propose Inkjet’s solutions for their medium enterprise companies, and medium companies could easily understand how many trees they were saving.
  • Website: