- Client: EPSON
- Campaign: Programa Epson Trade INKjet – B2B Promotions
- Launch date: June 2019
- Duration: 6 months
- Market: Italy
- Goal: The key goal was to get buy in from the Epson key printing resellers across the country, and make them propose Epson’s B2B inkjet solutions
- Solution: We created an incentive program so that Epson’s resellers could propose Inkjet’s solutions for their medium enterprise companies, and medium companies could easily understand how many trees they were saving.
- Website: www.tradeinkjet.com