GoPro Cliff Diving

• Client: GoPro Cliff Diving
• Campaign: Compra una GoPro e vinci
• Launch date: 14th November 2016
• Duration: 3 months
• Market: Italy
• Goal: Increase sales of cameras Foto and Sport Channel and increase fidelity Foto and Sport Channel
• Solution: Implement a dynamic promotion with a double incentive: a raffle in wich user get a travel in an European City for participating a Red Bull Cliff Diving Event. The customer has to purchase one of the promoted Cameras and can win a travel and the point of purchase matched can win the same prize